The Resource Center

An entire library of inbound marketing and sales resources contributed by and for the community, right at your fingertips!

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Downloadable Resources

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The Video Engineering Playbook

 

If you find yourself struggling to get better traction and measurable results from your video marketing program, this eBook will teach you how.

By reading, you will learn how to:

  • build the business case for including video as a part of your content mix.
  • use a 7-phase framework to build a program that meets customer needs.
  • use video to shorten your buying cycle while increasing overall sales. 
  • guide external agencies so that your program stays focused and on track.
Download

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The HubSpot Certifications Tracker

Plug in your teams certifications and then use our certification map, which you will find on our recap blog post for the HUG webinar, to help you decide which certifications to tackle next!

Use this tracker to:

  • Keep tabs on the certifications your team has already acheived
  • Streamline your study schedules by synching up your certification timelines
  • Have a quick and easy reference sheet when updating your website with the certification badges

Download

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6 Marketing Metrics Your Boss Actually Cares About

When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisition. Scary, right?

This 12-page guide walks you through:

  • 6 marketing metrics that prove your efforts are generating a return
  • Formulas and step-by-step examples to help you calculate your own metrics
  • Explanations as to why these specific metrics are critical to proving your ROI

Download

Podcasts/
Webcasts

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The Hubcast 96: Publishing Process, Lead Nurturing, & LeadIn Flows

Columbus Inbound Marketing & Sales

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Social Restauarant Podcast #011: Epic Content Marketing with Joe Pulizzi

Columbus Inbound Marketing & Sales

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My Savvy Life: Top Apps to Help You Fight Procrastination

Columbus Inbound Marketing & Sales

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Columbus HubSpot User Group Webcast September 2016: Growth-Driven Design Workshop 

Columbus Inbound Marketing & Sales

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How to Engage Students with Facebook Live: The Digital Skillscast Episode #003

Columbus Inbound Marketing & Sales

Supporting Partners Blog Feed

HubSpot in Healthcare Marketing: How to Make HubSpot Work for HIPAA-Compliant Organizations

Imagine this:  You're a young, millennial (*gasp*, a millennial with a job? Just stay with me here ;) ) marketer who gets hired into a healthcare organization. Your new employer is...Read more

The Incept Grows Blog

Case Study: Inbound Lead Follow-up

Did you know that 71% of leads are never followed up with? And worse yet, the typical lead is touched by a salesperson on average only 1.3 times.  The marketplace is spending massive amounts of...Read more

The HubSpot Marketing Blog

What We Learned From Spending $100k On Facebook Ads

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were...Read more

The HubSpot Sales Blog

5 Psychology-Backed Exercises That Will Make You Feel More Confident

My father once told me a certain amount of delusion is required to be a great surgeon (in case there are any offended surgeons out there, he didn’t mean it in a bad way). When you literally hold...Read more

prTini

Activism Sells, Creating New Content Marketing Opportunities

Activism sells. Feminism is trendy. “Many will see this as a product of our current political situation, but the desire to see higher value elements in the products and services we buy runs deeper...Read more

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