The Resource Center

An entire library of inbound marketing and sales resources contributed by and for the community, right at your fingertips!

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Downloadable Resources

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The Video Engineering Playbook

 

If you find yourself struggling to get better traction and measurable results from your video marketing program, this eBook will teach you how.

By reading, you will learn how to:

  • build the business case for including video as a part of your content mix.
  • use a 7-phase framework to build a program that meets customer needs.
  • use video to shorten your buying cycle while increasing overall sales. 
  • guide external agencies so that your program stays focused and on track.
Download

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The HubSpot Certifications Tracker

Plug in your teams certifications and then use our certification map, which you will find on our recap blog post for the HUG webinar, to help you decide which certifications to tackle next!

Use this tracker to:

  • Keep tabs on the certifications your team has already acheived
  • Streamline your study schedules by synching up your certification timelines
  • Have a quick and easy reference sheet when updating your website with the certification badges

Download

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6 Marketing Metrics Your Boss Actually Cares About

When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisition. Scary, right?

This 12-page guide walks you through:

  • 6 marketing metrics that prove your efforts are generating a return
  • Formulas and step-by-step examples to help you calculate your own metrics
  • Explanations as to why these specific metrics are critical to proving your ROI

Download

Podcasts/
Webcasts

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The Hubcast 96: Publishing Process, Lead Nurturing, & LeadIn Flows

Columbus Inbound Marketing & Sales

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Social Restauarant Podcast #011: Epic Content Marketing with Joe Pulizzi

Columbus Inbound Marketing & Sales

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My Savvy Life: Top Apps to Help You Fight Procrastination

Columbus Inbound Marketing & Sales

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Columbus HubSpot User Group Webcast September 2016: Growth-Driven Design Workshop 

Columbus Inbound Marketing & Sales

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How to Engage Students with Facebook Live: The Digital Skillscast Episode #003

Columbus Inbound Marketing & Sales

Supporting Partners Blog Feed

How to Improve Student Enrollment with Inbound Marketing

With more than 68 million Gen Z-ers entering college for the first time over the next 15 years, colleges and universities will be forced to adapt their traditional...Read more

The Incept Grows Blog

What do I need to get started with an inside sales partner?

To create a quality relationship between a client and inside-sales partner, the first priority is to set up an introduction meeting and ensure key goals and objectives are mutually aligned. Read more

The HubSpot Marketing Blog

5 Essential Skills Marketers Need to Succeed This Year [Infographic]

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent...Read more

The HubSpot Sales Blog

7 Seemingly Harmless (But Secretly Deadly) Sales Phrases

How much of what you say do you think other people receive and interpret correctly? Seventy-five perent? Ninety? The truth is, we miscommunicate just as often -- if not more -- than we communicate...Read more

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Activism Sells, Creating New Content Marketing Opportunities

Activism sells. Feminism is trendy. “Many will see this as a product of our current political situation, but the desire to see higher value elements in the products and services we buy runs deeper...Read more

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