The Resource Center

An entire library of inbound marketing and sales resources contributed by and for the community, right at your fingertips!

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Downloadable Resources

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The Video Engineering Playbook

 

If you find yourself struggling to get better traction and measurable results from your video marketing program, this eBook will teach you how.

By reading, you will learn how to:

  • build the business case for including video as a part of your content mix.
  • use a 7-phase framework to build a program that meets customer needs.
  • use video to shorten your buying cycle while increasing overall sales. 
  • guide external agencies so that your program stays focused and on track.
Download

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The HubSpot Certifications Tracker

Plug in your teams certifications and then use our certification map, which you will find on our recap blog post for the HUG webinar, to help you decide which certifications to tackle next!

Use this tracker to:

  • Keep tabs on the certifications your team has already acheived
  • Streamline your study schedules by synching up your certification timelines
  • Have a quick and easy reference sheet when updating your website with the certification badges

Download

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6 Marketing Metrics Your Boss Actually Cares About

When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisition. Scary, right?

This 12-page guide walks you through:

  • 6 marketing metrics that prove your efforts are generating a return
  • Formulas and step-by-step examples to help you calculate your own metrics
  • Explanations as to why these specific metrics are critical to proving your ROI

Download

Podcasts/
Webcasts

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The Hubcast 96: Publishing Process, Lead Nurturing, & LeadIn Flows

Columbus Inbound Marketing & Sales

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Social Restauarant Podcast #011: Epic Content Marketing with Joe Pulizzi

Columbus Inbound Marketing & Sales

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My Savvy Life: Top Apps to Help You Fight Procrastination

Columbus Inbound Marketing & Sales

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Columbus HubSpot User Group Webcast September 2016: Growth-Driven Design Workshop 

Columbus Inbound Marketing & Sales

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How to Engage Students with Facebook Live: The Digital Skillscast Episode #003

Columbus Inbound Marketing & Sales

Supporting Partners Blog Feed

Entrepreneur Bootcamp at ASU and Draper University

If you caught last week's episode of The Digital Skillscast, you'll recall Isaac Moche of HubSpot talking about the HubSpot Education Partner Program. This program is free and open to all...Read more

The Incept Grows Blog

What exactly is on-demand inside sales and why do I need it?

We consistently hear a need in the marketplace from companies facing the dilemma, “Should I incur costs to generate sales or wait until my sales have come so that I can invest back in my business?” Read more

The HubSpot Marketing Blog

The Stories Behind 5 Social Networks That Never Caught On

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like...Read more

The HubSpot Sales Blog

3 Reasons Excellent Salespeople Make Terrible Sales Managers

It’s no secret that salespeople often fail as sales managers. Nonetheless, many of the best reps within an organization often end up in management positions. Read more

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Brands Get Social for the Super Bowl

Seven years ago, I wrote a blog post asking if Super Bowl ads would go social. Back then, we all wanted to know if brands would integrate a Facebook or Twitter call to action...Read more

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