The Resource Center

An entire library of inbound marketing and sales resources contributed by and for the community, right at your fingertips!

What would you like to know?

Downloadable Resources

VEP_Book.png

The Video Engineering Playbook

 

If you find yourself struggling to get better traction and measurable results from your video marketing program, this eBook will teach you how.

By reading, you will learn how to:

  • build the business case for including video as a part of your content mix.
  • use a 7-phase framework to build a program that meets customer needs.
  • use video to shorten your buying cycle while increasing overall sales. 
  • guide external agencies so that your program stays focused and on track.
Download

Certifications_Tracker.png

The HubSpot Certifications Tracker

Plug in your teams certifications and then use our certification map, which you will find on our recap blog post for the HUG webinar, to help you decide which certifications to tackle next!

Use this tracker to:

  • Keep tabs on the certifications your team has already acheived
  • Streamline your study schedules by synching up your certification timelines
  • Have a quick and easy reference sheet when updating your website with the certification badges

Download

Picture1-1.png

6 Marketing Metrics Your Boss Actually Cares About

When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisition. Scary, right?

This 12-page guide walks you through:

  • 6 marketing metrics that prove your efforts are generating a return
  • Formulas and step-by-step examples to help you calculate your own metrics
  • Explanations as to why these specific metrics are critical to proving your ROI

Download

Podcasts/
Webcasts

HubCast-2.jpg

The Hubcast 96: Publishing Process, Lead Nurturing, & LeadIn Flows

Columbus Inbound Marketing & Sales

wordpress-banner-srp.jpg

Social Restauarant Podcast #011: Epic Content Marketing with Joe Pulizzi

Columbus Inbound Marketing & Sales

Screen Shot 2016-10-21 at 10.41.03 AM.png

My Savvy Life: Top Apps to Help You Fight Procrastination

Columbus Inbound Marketing & Sales

Screen Shot 2016-10-21 at 10.48.28 AM.png

Columbus HubSpot User Group Webcast September 2016: Growth-Driven Design Workshop 

Columbus Inbound Marketing & Sales

Dennis Schiraldi Episode Cover.png

How to Engage Students with Facebook Live: The Digital Skillscast Episode #003

Columbus Inbound Marketing & Sales

Supporting Partners Blog Feed

Converge Conference: A Higher Education Marketing Conference

Last week, I had the pleasure of spending a few days in the beautiful Palm Springs, California for the annual Converge 2017. Now, I don't know about you, but getting to enjoy a few days of 70 degree...Read more

The Incept Grows Blog

What do I need to get started with an inside sales partner?

To create a quality relationship between a client and inside-sales partner, the first priority is to set up an introduction meeting and ensure key goals and objectives are mutually aligned. Read more

The HubSpot Marketing Blog

14 of the Best Snapchats to Follow for Inspiration

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it...Read more

The HubSpot Sales Blog

125 Conversation Starters For Virtually Any Situation

A good conversation starter can transform an awkward, stilted conversation into an interesting, enjoyable discussion. That’s important in sales, as having several conversation starters up your sleeve...Read more

prTini

Activism Sells, Creating New Content Marketing Opportunities

Activism sells. Feminism is trendy. “Many will see this as a product of our current political situation, but the desire to see higher value elements in the products and services we buy runs deeper...Read more

Have content you would like to add to the Community Resource Center?

Become a Supporting Partner